Consumers are becoming increasingly health-conscious, and not too soon. As a nation, the U.S. has become progressively less healthy, and the food and beverage industry has been a major contributor. From high-fructose corn syrup to highly refined carbohydrates, the U.S. has literally made itself sick. Consumers have woken up, however, and are driving major changes in the industry. Food and beverage companies are being forced to listen.
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