When COVID-19 hit, the world went into lockdown ceasing the vast majority of international travel. The impact on the tourism industry is enormous. Countries that predominately rely on tourism as faced with major economic consequences. While it is unlikely the tourism industry will return to its pre-pandemic normal once travel restriction are lifted, we ask the question what the alternatives are. In this article we discuss the impact of the pandemic on employment rates and GDP growth from tourism, and explore an alternative tourism product to restart the industry.
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