Challenges arising from the global pandemic caused major operational, strategic and financial havoc. As businesses work to adopt new safety measures and adjust their operational model to adapt to the ‘new normal’, one important aspect often gets pushed lower on the agendas — customer confidence and trust. The constantly aggravated anxiety about the future finds direct reflection in consumers’ trust levels in businesses. Edelman reports that 50% of customers believe that companies have failed at putting people before profits. Furthermore, only 38% are confident that corporations are proactively protecting their employees’ wellbeing and job prospects. Failure to retain and raise consumer confidence at the early stages of reopening can cast a ripple effect over your operations in the long-term perspective. So what can be done to win over consumer trust and foster new growth?
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