While traditionally international expansion was a model followed by large corporates, nowadays global mobility and advancements in technology and communications have made it far more accessible to smaller companies and start-ups to scale up internationally and take a business global. International expansion is seen today as just another box to tick on the ‘entrepreneurial checklist’. In fact, early stage businesses are now more likely to look at overseas markets as an effective way to grow their business quickly, running their international growth plan in parallel with their domestic.
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