Late summer has always been a hot season for retailers, eager to move some overdue stock and capitalise on customers’ anticipation for good deals. In 2020, most brands are facing a challenging choice when it comes to seasonal discounts — liquidate deadstock as fast as possible to gain an immediate cash injection and restart the supply chain operations or stick with the ‘no sales’ strategy to avoid diluting the brand and alienating loyal customers who are hesitant to start spending again? In this article, we attempt to provide a data-backed answer to this dilemma.
Click here to learn more.
