Business Review Poland – September 2025
1 October 2025
Poland remains one of the most dynamic markets in the EU, attracting investors with stable growth and ambitious innovation projects. For decision-makers and business leaders, keeping track of regulatory changes, monetary policy, and cross-border trade is essential to identify risks and opportunities. In this article we present the latest developments shaping Poland’s business and investment environment.
Poland–Germany trade hits record €90bn in H1 2025
Poland–Germany trade reached a record €90bn in the first half of 2025, up 5.4% year-on-year. Poland is now 5th among Germany’s key partners, with exports in both directions growing strongly despite global slowdowns. Trade remains a pillar of EU integration, though transport and logistics barriers continue to present challenges.
Read the article for more details: Polish-German trade is gaining in importance – record growth in the first half of 2025.
AI Gigafactories: Poland among frontrunners for EU investments
Poland and the Baltics are bidding to host EU AI Gigafactories, each worth €3–5bn and vital for training large-scale models. In parallel, the Infostrateg programme (PLN 44m) supports AI, ML, and blockchain projects in tourism and transport. With enormous energy needs (up to 1 GW per site), the initiative also opens new opportunities for tech, data, and renewable energy investors, strengthening Poland’s position as a European AI hub.
Read the article for more details: AI in Poland – Gigafactories, grants, and digital infrastructure. Concrete opportunities for foreign investors.
Monetary Policy Council cuts NBP rates by 0.25 pp
On 2–3 September 2025, the Monetary Policy Council lowered NBP interest rates by 0.25 pp, bringing the reference rate to 4.75%. The move follows a slowdown in inflation (2.8% in August vs. 3.1% in July) and continued GDP growth of 3.4% in Q2, mainly driven by rising consumption.
Read the article for more details: National Bank of Poland interest rates in September 2025.
E-commerce under UOKiK scrutiny: endless promos banned
UOKiK is investigating whether online retailers properly display the 30-day lowest price and avoid misleading tactics such as never-ending discounts or reset timers. Cases are underway against Zalando, Media Markt, Sephora, Glovo, Shell Polska, and AzaGroup, with more than 70 warnings issued. Sellers are urged to review their pricing policies to avoid penalties and reputational risks.
Read the article for more details: E-commerce under the scrutiny of UOKIK. Time to review sales policy in Poland.
Polish anti-drone tech rising on NATO’s eastern frontier
Gdynia-based APS is a leader in AI-powered anti-drone systems already deployed by NATO allies, airports, and global security services. Strategic partnerships with Polish Defence Holding and Kongsberg aim to strengthen NATO’s eastern flank. With the global anti-drone market forecast to surpass USD 8bn by 2030, Poland is emerging as a hub for dual-use defence technologies and international investment.
Read the article for more details: Polish defence technology – innovations from Gdynia support NATO security.
Key changes in employing foreign workers
From June 1, 2025, employers must inform foreign workers in writing about their right to join trade unions. Georgia will be removed from the simplified hiring list, and from December 1, 2025, new MRPiPS rules will narrow work permit exemptions, limit graduate privileges, and introduce transition rules valid until May 2026.
Read the article for more details: Changes in the employment of foreigners in Poland: employer obligations, employees from Georgia and the new Ministry of Family, Labour and Social Policy regulation.
Poland is strengthening its position as one of the most attractive markets in Europe, offering both growth opportunities and regulatory challenges for investors. At getsix® we support companies by providing end-to-end services in accounting, tax, payroll, business registration, administration, reporting, and cross-border advisory. Thanks to our expertise, businesses can stay compliant, optimise operations, and build a solid foundation for long-term growth in Poland and abroad.
If you have any further questions or require additional information, please contact your business relationship person or use the enquiry form on the HLB Poland website.
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